Emerging Issues In Marketing Management And Research

This module aims to provide an in-depth understanding of emerging issues and current development in marketing theories and research from both academic and practitioner perspective. In addition, it will develop students’ critical thinking skills in evaluating and integrating findings from the marketing literature review to identify potential gaps for research and defend scholarly thoughts and define and propose the research and professionally present it.

Credit Value: 3
Mode of Delivery: Blended
Mode of Assessment: Assignments
Delivery Timeline: Modular basis