Marketing Management

This course is designed to equip students with a deep understanding of marketing with an international orientation and will prepare students to enter the globalised world. Student will learn to develop integrated marketing strategies taking into consideration the strategic implications of segmentation, targeting, positioning and digital environment, and how they are developed within the context of customer, competitor, and context analysis through carefully selected case studies.

Credit Value: 3
Mode of Delivery: Blended
Mode of Assessment: Assignments
Delivery Timeline: Modular basis
Start Date: 26/07/2021
End Date: 10/09/2021