Principles of Marketing

The module develops an understanding of students on the basic concepts and theories of marketing principles. It allows them to have a clear picture in the development of current marketing environment.

Level of Programme: Diploma Level
Credit Value: 3
Mode of Delivery: Blended
Mode of Assessment: 70% Continuous Assessment & 30% Final Assessment
Delivery Timeline: Semester
Start Date: 15-03-21
End Date: 31-07-21
Credit Transfer: Diploma in Business Management