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Principles of Marketing

  • Description

This module is a core module. It is able to strengthen and enhance the academic programme as marketing is one of the key functions in organizations. The knowledge and skills in the field of marketing are essential for achieving organizational effectiveness. Understanding customers, developing appropriate marketing strategies and the various marketing mix elements (product, price, place, promotion) which are used  by  organizations to satisfy  needs and wants of consumers is hence necessary in this context. While the subject has a theoretical base, practical application of the marketing concepts to ‘real world’ situations via a specific project is an essential part of the course.

Level of Programme: Diploma Level
Credit Value: 3
Mode of Delivery: Blended
Mode of Assessment: 70% Continuous Assessment, 30% Final Assessment
Delivery Timeline: Semester
Credit Transfer: Bachelor of Business (Hons)
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