Applications of Data Analytics in the tourism industry
This course focuses on analyzing data in a strategic matter to facilitate problem solving and decision making in the tourism industry. Topics include identifying relevant applications of data analytics in web and social media, as well as in marketing and travel operations. Various models and approaches will be presented and its application in the real tourism context. Real case studies […]
This course focuses on analyzing data in a strategic matter to facilitate problem solving and decision making in the tourism industry. Topics include identifying relevant applications of data analytics in web and social media, as well as in marketing and travel operations. Various models and approaches will be presented and its application in the real tourism context. Real case studies will also be presented and discussed.
Level of Programme: Degree level
Credit Value: 1
Mode of Delivery: Online
Mode of Assessment: Assessments via quizzes/ MCQ, and assignments
Delivery Timeline: NA
Credit Transfer: Part of Hospitality Management / Tourism Management Programme
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