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Integrated Marketing Communications Strategy for Tourism Service

  • Description

This course focuses on the integrated marketing communications, or IMC, exploring a  process-based approach to designing creative communications using a variety of  methods and media and finally, examine ways to assess the performance of an IMC campaign. 

Level of Programme: Degree level
Credit Value: 1
Mode of Delivery: Online
Mode of Assessment: Assessments via quizzes/ MCQ, and assignments
Delivery Timeline: NA
Credit Transfer: Part of Hospitality Management / Tourism Management Programme
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