Understanding Tourist Behavior in the Era of Uncertainty

Knowledge of tourist behavior plays an important role in tourism planning and marketing  activities for tourism business managers. It analyzes the role of tourist consumer behavior and  tourist typologies in globalization era. In addition, discussions on how knowledge of tourist behavior can be useful in developing, promoting and selling tourism products in an era of  uncertainty. 

Level of Programme: Degree level
Credit Value: 1
Mode of Delivery: Online
Mode of Assessment: Assessments via quizzes/ MCQ, and assignments
Delivery Timeline: NA
Credit Transfer: Part of Hospitality Management / Tourism Management Programme
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